Valerian Marshall D'Souza
Scaling traffic, conversion funnels, and LTV revenue in highly competitive & restricted niches.
"To thrive on strong professional credentials and seek a challenging position in a reputed organization where I can integrate my extensive experience in SEO, Performance Marketing, and Internet Marketing. My objective is to drive measurable business growth, optimize ROI, and build scalable digital acquisition systems, particularly within high-competition and restricted niches such as iGaming, Casino, Affiliate Marketing, E-commerce, and Healthcare."
Call / WhatsApp
Email Address
Location Base
India (Open to Remote/Relocation)Core Statistics
Executive Pitch & Cover Letter
Direct address to Acquisition Heads and Hiring Managers
Dear Hiring Manager,
I am writing to express my interest in senior-level SEO, Performance Marketing, or Affiliate Marketing roles within your organization. With over 10 years of hands-on experience in digital marketing and a strong specialization in iGaming, Casino, Affiliate Marketing, and other high-competition niches, I bring a proven ability to drive scalable growth while maintaining compliance, tracking accuracy, and strong ROI.
Throughout my career, I have successfully planned, executed, and optimized SEO and performance marketing strategies across multiple industries, including iGaming, online casino, affiliate marketing, Ayurveda, healthcare, and e-commerce. My expertise spans organic growth, paid acquisition, conversion optimization, analytics, and funnel strategy, allowing me to approach marketing holistically rather than in silos.
Core Business Values I Deliver:
- Restricted Vertical Domain Scaling: Bypassing constraints by constructing policy-compliant, structured Meta Ads and Google campaign architectures.
- Full-Funnel Measurement: Implementing custom tracking (Meta Pixel, Conversions CAPI, custom event webhooks) mapping directly to active registrations and player deposit events.
- Competitive SEO Dominance: Comprehensive keyword architecture targeting high-intent betting, sportsbook, casino, and commercial search patterns.
- Conversion Optimization: Maximizing click-to-lead landing page metrics to decrease CPA and boost customer LTV yields.
What differentiates me is real-world experience in restricted niches, not theory. I understand the challenges of advertising in iGaming environments - from strict compliance standards and severe tracking limitations to intense quality control.
I would welcome the opportunity to discuss how my technical skills and multi-channel acquisition experience align with your organization's growth goals. Thank you for your time and consideration.
Yours Sincerely,
Valerian Marshall D'Souza
Professional Experience
10+ Year chronicle of performance-backed digital success
SEO & Performance Marketing Specialist (iGaming)
Krish Media
Driving comprehensive organic growth patterns and restricted-niche paid operations for sportsbook, casino, and gaming products:
- Campaign Configuration: Scaling high-budget Meta Ads accounts using custom compliance routing workflows across complex ad verticals.
- Tracking Integrity: Formulating custom Conversions API integration loops to map active registrations and player deposits.
- iGaming Search Alignment: Running systematic keyphrase indexing targeting heavy betting intent variations.
- Conversion Tuning: Executing A/B testing frameworks across landing layout structures to drop CPA.
Performance Highlights
Successfully created durable organic ranks and minimized user acquisition CPA within restricted and policy-heavy search network channels.
Digital Marketing Head
We Herbal | Honest Ayurveda
Led core growth planning, budget deployment, and channel coordination for direct-to-consumer wellness products:
- Directed multi-channel PPC scopes across Meta and Google Search platforms to scale revenues.
- Developed automated customer CRM retention funnels (abandoned cart, loyalty flows), boosting LTV yields.
- Guided cross-functional creative teams (copy, UI assets, design, script assets) to ensure high-CTR content production.
Sr. SEO / SEM / SMO Specialist
Riddhi Siddhi Charitable Trust
Orchestrated organic visibility strategies using custom AI indexing programs. Guided localized maps SEO, enhanced technical keyword footprints, and deployed optimization practices.
Sr. SEO / PPC Executive
Soex Flora Pvt Ltd
Maintained search engine marketing campaigns across Google Ads, keeping budgets strictly aligned with target CPA profiles. Deployed localized organic directory crawls and technical structural diagnostics.
Sr. SEO / PPC Executive
Nov 2018 - Feb 2020Brand Mark Technology Pvt Ltd
Conducted advanced technical site crawls, mapped on-page keyword parameters, and configured search retargeting budgets.
Sr. SEO / PPC Executive
Mar 2017 - Apr 2018DigiWeb TeleNetworks Pvt Ltd
Formulated off-page link profiles, mapped backlink targets, and managed search engine optimization networks.
SEO Analyst / PPC Executive
Sep 2015 - Dec 2017Star Web Consultant
Managed local listings, verified directories, drafted meta descriptions, and analyzed competitor keyword positions.
Transfer Agent (U.S.A Account)
First Credit Service
Optimized client transfer flows, verified legal compliance, and maintained direct customer transaction accuracy.
Customer Service Associate (U.S.A)
Rosher Group Pvt Ltd
Assured optimal service quality scores, resolved support queue tasks, and tracked customer fulfillment metrics.
Functional & Technical Capabilities
Acquired and perfected across over ten years of marketing cycles
Acquisition Channels
Advanced Analytics & SEO Tools
Engineering & AI Stack
iGaming Campaign & Acquisition Simulator
Interact with standard spend metrics to evaluate the exact revenue funnel models Valerian structures.
Projected Performance Ledger
Forecasted ROAS Mode
15.00xAcademic Credentials
Electrical Engineering
Industrial Training Institute, Fr. Agnel Institute
Science Academic Stream
Maharashtra Board
All General Subjects
Maharashtra Board
Direct Inquiries
Drop an immediate connection message. Valerian typically responds within 12 hours.